BEATDUST

The Australian Pie Company – Burien

Like the Hudson or PCP when I'm dusting

The Australian Pie Company – Burien

Australian Pie Company  is a bakery in the Burien area. Founded in 1998, I developed a basic UX/UI design and build out for their desktop/mobile app.

Elevator Pitch:

Home of the best Aussie Meat Pies in North America, the Australian Pie Company has excelled in  providing unique and gourmet  pastries for the Seattle area for over 20 years. Choosing from a wide range of delicious, traditional Aussie cuisine has never been easier with our new, user friendly website!

Target Audience:

Roles:

  • Australian Expats
  • Remote workers  
  • Essential workers (supermarket staff)
  • Young families
  • Busy folks who needs fast and delicious options

Demographics:

  • Both singles and family                               
  • Education – High school graduate level
  • Occupations – Commuters, essential workers , remote IT workers                 
  • Age – 10s to 60s
  •  Location –Burien, Seattle, WA, 98125

Psychographics: 

  • Personality & Attitudes: Worldy, egalitarian, you pay for what you get, likes to try new things 
  • Values: Free time is important
  • Lifestyle: Family is important, Singles with limited time/cooking skills , busy

User Needs:

  • Order food online
  • Grub Hub / Door Dash supported
  • Covid 19 prepared
  • Mobile accessibility
  • Address, Phone Number, & Hours
  • Nutritional Value
  • Social media presence links

Client Needs:

  • Set up online orders
  • Grub Hub / Door Dash supported
  • Provide a system for order customization
  • Mobile accessibility
  • Continual Reliability
  • Users able to provide feedback

User Persona:

Name: ​Sara Peters
Gender:​ Female
Age:​ 34
Education:​ Graduate
Occupation:​ Stay at home mum
Income:​ N/A
Tagline​: “I need more hours in the day!”
Narrative:​ Moved to Seattle from Sydney Australia for her husband’s work. On a H1-B visa so is unable to work and looks after their 2 young children. Wants their children to have well established links to their Australian heritage and culture.

Name: ​Jeremy Peters
Gender:​ Male
Age:​ 22
Education:​ High School
Occupation:​ Construction Road Worker
Income:​ 35k
Tagline​: “Keep it simple stupid!”
Narrative:​ Burien local, enjoys a warm lunch as he works outside everyday. The crew takes turns buying lunch so he needs something simple and affordable to bring back to his workmates. 

Name: ​Ashat Maya
Gender:​ Male
Age:​ 28
Education:​ College Graduate
Occupation:​ Software IT developer
Income:​ 120k
Tagline​: “I’ll add it to the long list of things to do”
Narrative:​ Burien local who now works fully remote. Overworked, has little free time. Misses being able to grab a coffee and snack with workmates as it was a break from the busy office environment.

Outline of Scope – Requirement Content:

  • Opening times
  • Grub Hub/ Uber Eats support
  • Contact details (social media)
  • About Us/Testimonials
  • What is a traditional Australian Meat Pie (history of product)
  • Customizable Food Menu (frozen or fresh)
  • Images of menu items
  • Prices of all items, shopping cart that keeps track of items (and prices added)
  • Coupon Entry Options
  • Payment Options
  • FAQ/Contact Us

Functionality – Requirement Systems:

  • See opening times
  • Create an account/log in
  • Choose a menu item (pick whether fresh or frozen)
  • Place Order/Payment Screen
    • Contact information
    • Choose payment option
    • Coupon Entry
    • Order confirmation
    • Able to leave reviews and or feedback

Sitemap:

Wireframes (Mobile):



Moodboard (from client):


Style Guide:

Website Buildout: