BEATDUST

Mixtape Bonsai – Federal Way

Like the Hudson or PCP when I'm dusting

Mixtape Bonsai – Federal Way

Mixtape Bonsai is a plant store in the Federal Way area. Founded in 2019, I was contracted to develop the logo, UX/UI design and website build out for their desktop/mobile app.

Elevator Pitch:

Purveyors of premium home grown and imported Bonsai; we are leaders in the industry and thoroughly understand horticulture. With a staunch commitment to quality and service, Mixtape Bonsai, a family operated business believes in a strong focus on offering the pinnacle in horticultural supplies. A solid work ethic, grounded with positive morals and ethics has helped us achieve our successes for over 10 years.

Target Audience:

Roles:

  • Remote workers   
  • Retirees
  • Young families
  • People looking for a project/distraction

Demographics:

  • Both singles and families                              
  • Education – High school or Higher
  • Occupations – IT and Business people, remote workers, retirees                
  • Age – 20s to 80s
  • Location – Federal Way, WA, 98063

Psychographics: 

  • Personality & Attitudes: Professional, likes to try new things, loves projects
  • Values: Free time is important, environmentally conscious
  • Lifestyle: Single, family, home bodies

User Needs:

  • Order plants online
  • Menu configuration options
  • Mobile accessibility
  • Address, Phone Number, & Hours
  • Plant height/ best care practices
  • Social media presence links

User Personas:

Name: ​Lara Taylor
Gender:​ Female
Age:​ 32
Education:​ Graduate
Occupation:​ Sr. Marketing Manager 
Income:​ 68k per year
Tagline​: “A rolling stone gathers no moss”
Narrative:​ Social, extrovert and hates being trapped in doors – the pandemic has not been kind to her. Usually overtly active on the weekends (loves hiking) to compensate for long times stuck at the desk, but again, government restrictions have limited this. Full time remote working, she is now trying to bring the ‘outside’ indoors to bring some kind of normality back to her life. Travel is always on the mind, but work always seems to find a way to stop her from leaving for long periods of time.

Name: ​Margo Tenner
Gender:​ Female
Age:​ 71
Education:​ High School
Occupation:​ Retire
Income:​ 24k per year
Tagline​: “Here for a good time, not a long time!”
Narrative:​ Recently fully retired after working part time for the last 10 years. Looking for projects and new experiences. Spends hours in the garden and uses it as a form of mediation. Has limited all forms of travel and only leaves the house for essentials – due to the risk of Covid 19.

Name: ​Steve Holte
Gender:​ Male
Age:​ 28
Education:​ Graduate
Occupation:​ Copywriter
Income:​ 42k per year
Tagline​: “I’ll *dab when i’m dead”
Narrative:​ Before working full remote – his only physical interaction was going into the office. Spends his free time also on his computer playing steam. Parents are worried about him, hoping he settles down and finds someone. He is conscious of this and wants to live a new, well balanced life going forward in this ‘new normal’. Frequent user of tinder and other dating apps.

Site Map:

Mobile Wireframes:

Moodboard (from client):


Style Guide:

Website Buildout: